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Elixir Strings was born in 1995. Although we were working with guitar strings already, they weren’t anywhere near a guitar. Instead, we were using them as convenient test subjects in our attempt to develop a better variety of push-pull cable. As part of this work, our research team was coating the strings with polytetrafluoroethylene, which you can just call PTFE in order to save some breath for your next show. The coated strings worked quite well as cables, but they sounded terrible as guitar strings. re our opinion and that has proved to be true.
The road to that mythic destination, of course, was littered with the rubble of previous attempts to do just that.  Ultimately misguided efforts to protect strings from the enemies of tone, and all of these endeavors had had one thing in common: They’d failed spectacularly in providing great tone and long life. Hopeless impossibility, however, had never stopped us before. So it was that we headed into the lab. We started by analyzing our favorite guitar strings in order to establish a benchmark of ideal sonic quality. This lengthy field process resulted in the first official Elixir String prototypes which were sent to 5,000 musicians for testing. After a final bit of feedback and last tweak or two, we had at last produced a coated string that was judged just right by the most demanding test equipment in the world: musicians’ ears.
For these and many other reasons, Elixir Strings have struck a serious chord with musicians around the world. Whether you’re playing for yourself or for an arena packed with fans, players report their tone lasts longer than any other string, uncoated or coated. This means you buy fewer sets of strings, change them less often, and trust that your guitar is ready to go when you are.